Digital nomads. Surely this term sounds familiar to you, and it is not surprising, because every day it is on the lips of more people. In recent years, the number of workers who carry out their tasks from home has experienced unprecedented growth. As a result, many have considered the possibility of Remote Worker vacation rentals in 100% of the time.
The main incentive is the freedom to choose where to live, but also to get away from the increasingly large population centers where most of the companies in our country are concentrated. Now, what does all this have to do with vacation rentals?
The answer is much more than you think. Digital nomads are always on the move, and more than one does not mind paying the extra cost of short-term accommodation if it gives them the flexibility to move how and when they want.
The business opportunity is there. It’s not just us saying this: Recently, Airbnb CEO Brian Chesky commented that “the lines between living, traveling and working are blurring” . Since then, the Californian giant of tourist reservations has introduced more than 50 new functions with which it seeks to strengthen its commitment to long-term stays and telecommuting.
With news like this, you are probably already wondering what you can do to make your vacation rental attractive to digital nomads. Do not worry, because that is the purpose of this article. Read on to discover the answer.
What are digital nomads?
What exactly is a digital nomad? It is often thought that a digital nomad and a remote worker are the same, but this is not true. While all digital nomads are remote workers, not all remote workers are digital nomads.
A digital nomad is a person who uses the Internet to carry out their professional work while traveling anywhere in the world. Digital nomads do not have a fixed residence: they take advantage of the flexibility that teleworking gives them to change their whereabouts frequently. Some digital nomads can change their accommodation every 2 weeks, while others prefer to extend their stays up to 6 months. However, most of them tend to stay in one place for 1-2 months at most.
What are the advantages of hosting digital nomads?
Digital nomads are an ideal target when it comes to expanding the audience of a Vacation Rentals for Remote Work. There are several reasons, but it is mainly due to the fact that these types of travelers are what is known as “low maintenance” .
This means that they probably won’t ask much of you: the most important thing is that they can carry out their work with guarantees . A comfortable and quiet place and a high-speed Wi-Fi connection is all they need to be comfortable.
In return, you will find that they tend to take better care of your accommodation : after all, digital nomads are there to work, not party. Also, word of mouth works really well with these travelers. Digital nomads are an active community on the internet, and building a good reputation will ensure a steady stream of guests to your accommodation.
How to make your vacation rental attractive to digital nomads
Now that you are clear about the benefits that digital nomads can bring to your business, it is time to move on to the action phase. How to make these people opt for your accommodation? We will tell you about it in the next paragraphs.
- Offer the right services
The first and most important thing to do if you want to attract digital nomads to your vacation rental is to offer the services that they are going to need .
Think that digital nomads are going to spend much more time in your property than any other guest. Beyond doing a little sightseeing, most of the day will be spent working inside the house. For this reason, having a comfortable and quiet workspace and a fast and reliable Internet connection are absolutely essential. Don’t forget the more human necessities either, like fluffy bath towels for the after-work shower or snacks in the pantry.
Also keep in mind that these people will most likely have a different work schedule than a traditional worker. If your company is on the other side of the world, you may have to work during low light hours. Make sure the lighting in your property allows for a proper video call!
- Create discounts for long stays
Many digital nomads decide their destinations the same day they leave the previous one. Others, however, plan ahead where they prefer to spend the summer or winter.
If your property doesn’t attract too many guests during a certain time of the year, consider taking advantage of that opportunity to offer irresistible discounts for those looking for a longer stay. In this way, your property will not be empty during the low season, and a digital nomad can enjoy the area and fall in love with its charms!
- Prepare a guide with places of interest
Part of the appeal of being able to work from anywhere is the freedom it gives you in deciding how to organize your day. For these types of guests, it’s not just the accommodation they’re staying in that counts: independent cafes, funky shops, and yoga gyms are also part of the digital nomad lifestyle.
Make sure these travelers know where you are with a welcome guide designed specifically for them. That said, if your home has stunning views, a private pool, or designer furniture, be sure to show those off too! It all helps when it comes to sealing the deal.
- Advertise in Facebook groups
Facebook is full of groups of digital nomads or those who want to be one someday. These groups are one of their favorite sources to find out about opportunities and ask for advice, so having a presence in them will give your business a lot of visibility.