Social media analytics is gathering data from social media platforms and analyzing it to make business decisions. The data gathered can be in posts, comments, likes, shares, or any other engagement metric. This data is then analyzed to understand what people are saying about a product or service, how they feel about it, and its impact on sales or brand awareness.
NetBase Quid’s Social Media Analytics offers data-driven insights to help you understand your audience, track conversations, and measure sentiment. This tool provides detailed reporting and analysis that can help you improve your social media campaigns. With Social Media Analytics, you can track and measure conversations on social media networks, including Facebook, Twitter, YouTube, etc. You can also set up customized alerts to notify you whenever there is a new mention of your brand or competitor. In addition to monitoring social media conversations, NetbaseQuid also provides competitive analysis, which lets you compare your brand against others in your industry. You can take your social media campaigns to the next level with these tools.
Sentiment Analysis
Sentiment Analysis is another tool offered by NetBaseQuid. It aids in determining the publics’ opinion of a brand by monitoring and analyzing social media conversations. This is done by first identifying all conversations that mention the brand—second, categorizing those mentions as positive, negative, or neutral—and lastly, calculating the percentage of each category. The value in Sentiment Analysis comes from its ability to help brands understand how people feel about them and where they need to improve. In addition, it can also be used to compare your brand against others in your industry.
Social Media Listening
Social Media Listening is another tool offered by Netbase Quid. It enables users to track and measure conversations on social media networks, including Facebook, Twitter, YouTube, etc. Users can see what people are saying about their brand, but they can also track their competition to see what they are doing better than them. This is valuable information that can help users improve their social media campaigns.
Audience Analysis
Audience Analysis entails understanding who is talking about your brand, where they are talking about it, and what they are saying. This information is valuable in understanding your target audience and tailoring your social media campaigns to them.
Competitive analysis
Competitive analysis is another tool offered by NetbaseQuid. It lets businesses compare their brand against others in their industry. This is valuable information to help businesses understand where they need to improve.
Social media monitoring
Social media monitoring is important for businesses because it allows them to understand what people say about their products or service. It also helps businesses track their competition and see what they are doing better than them. With social media analytics, businesses can make data-driven decisions to improve their social media campaigns and grow their business.
Social Metrics
Social Metrics is a term used to describe the data gathered from social media platforms. This data can be in posts, comments, likes, shares, or any other engagement metric. This data is then analyzed to understand what people are saying about a product or service, how they feel about it, and its impact on sales or brand awareness.
Some common social metrics that businesses track are:
-Number of followers
-Number of interactions (likes, comments, shares)
-Social media reach (how many people have seen your content)
-Mentions (how often your brand is mentioned on social media)
-Hashtag usage (which hashtags are associated with your brand)
