E-commerce is all about search engine optimization, traffic and conversion rates. After all, you want your high-quality products to be found on the world wide web. While it is essential to optimize your funnels and on-page experience, do not neglect what happens after the point of sale.
In this article, you will find out how you can elevate your product labelling with one simple trick: custom stickers and labels. We will talk you through three tips on how to make stickers and labels work for your e-commerce business, no matter your industry.
But before we jump in, let’s have a quick look at what product labels actually are. When you first read about stickers, you will stumble over a lot of terms, including stickers and labels. Both are adhesive-backed pieces of plastic or paper.
However, stickers are usually individually cut while labels arrive on sheets. Stickers are ideal for giveaways as you can hand them out individually. Labels, on the other hand, are perfect for in-house branding as they are 65% faster to apply than stickers. Moreover, if you are looking for the best company for the customised water bottles then visiting this link would be ideal as you can find high quality labeled bottled water here.
1. Keep them simple
Designing labels can often be challenging. You are usually working with limited space and a lot of information that needs to be printed onto that space. However, when it comes to designing for print and also taking great product images for your store, less is more.
Do not overload your product labels with information and welcome white space. Keeping it simple also means that your design will print beautifully. Label printers usually work with a minimum height of 1.2 mm for text. That roughly translates to 8pt and ensures your text will print legibly.
Some of the world’s most successful e-commerce brands embrace white space and simplicity. Just think of $2.2bn skin care giant The Ordinary (Source). Their product labels are simple and high quality, mirroring the foundation of their brand.
2. Use effect materials
While we encourage you to not overstuff your product labels, there is no need to stick to white labels. Many printing companies offer a wide range of so-called effect materials. They are special effect vinyl often available in metallic, fluorescent or transparent.
Using such labels, you can create stunning product labels that match your product features (like a beautiful minimalist clear label for see-through bottles) or to highlight your brand values (with premium gold product labels for that wow-effect).
There are many ways to control these effects. You can either have the natural material shine through or print a color on top of it to create a colored effect. If you would like certain parts of your design to appear opaque, just have some white ink printed between the material ecommerce implementation and your color of choice.
3. Try limited edition labels
Add a little extra allure to your products by giving limited edition labels a try. Using something as simple as a custom label, you can create product scarcity around your brand. This means that you engineer the illusion that your product will only be available for a short period of time.
Through this limited availability, you limit the time customers have to make a purchase decision. This is incredibly powerful as you are forcing them to make a decision on the spot which usually works out in your favor.
If you want to give this a try, all you need is a small 2×2” sticker to brand your products and add a banner to your online store, and you are ready to go
And those were three tips on how to make product labels work for your e-commerce business. We hope you enjoyed these and are ready to give custom stickers and labels a try. Do you have additional tips and tricks you would like to share? We would love to hear from you in the comment section.
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