The rapid digitization that happened in recent years has significantly impacted the global economy. The shift from traditional to digital marketing has revolutionized how organizations can reach out to their target audience and grow their brand. This continuous growth has created several opportunities in the digital marketing industry.
The job market for a digital marketing specialist is quite high in countries like Canada. Getting the right educational qualification and experience is the best way to land a digital marketing job in Canada.
This article guides you through the various steps you must take to start a digital marketing career.
The digital marketing job market in Canada
Digital marketing refers to the use of online platforms and digital devices to advertise a product and convey the perks to the target audience. Collecting necessary data through various sources and using it to market the product to the customer is the reason behind the success of digital marketing.
Canada is one of the top countries where digital marketing has a wide scope. It is estimated that the digital marketing industry will reach $786.2 billion by 2026. Companies across the world are also investing more in their ad spend in digital forums indicating a rise in digital marketing jobs. This industry was also listed as one of the top ten emerging jobs by LinkedIn in 2020.
Glassdoor has reported that the average salary of a digital marketing specialist in Canada is around $61,059. All these statistics indicate that digital marketing jobs are in high demand in Canada and will continue to grow in the future as there is a rapid increase in the number of digital device users.
How to land a job in digital marketing?
The best and easiest way to get a digital marketing job is to complete a program in the subject from any reputed university. Most universities in Canada have digital marketing programs, either as diplomas or full-time undergraduate degrees. All you have to do is enroll in a program at a university of your choice and acquire the necessary skills essential to thrive in the digital marketing industry.
The programs will take you through the basic to advanced concepts of digital marketing and teach you essential skills. It provides an in-depth understanding of trending topics such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), online advertising, data analytics, content development, and social media management.
After the program, you will be capable of developing digital marketing campaigns according to the needs of the client and helping them grow their brand.
Getting the right education can land you well-paid jobs in the digital marketing industry such as communications officer, advertising consultant, media coordinator, SEO specialist, copywriter, event marketing specialist, content writer, etc.
The digital marketing industry is ever-growing and with the global presence of companies increasing on a large scale, the demand for skilled digital marketing specialists is at an all-time high. If you have the right educational qualifications and skills, you can grab one of these top opportunities in the industry.