Engage with your social media content with these valuable tips
Creating and producing engaging, thought-provoking and entertaining content is easier said than done.
In the golden age of social media, any social media marketing agency in London will tell you, just having a grid that looks pretty, unfortunately, no longer makes the cut. For any social media strategy, the goal is engagement!
To get the most out of your social media engagement, you need to post relevant, interesting content and then engage with it in order to build your audience’s trust.
But what else should you be doing? Below are some top tips to ensure you have a strong social media engagement rate and a page worth following!
Don’t just post – engage with your followers.
Of course, it’s important to post content that will attract people to your social media pages in the first place but also remember that once they’re there, you need to keep them engaged.
This means taking the time to respond to comments and questions from followers.
If someone asks a question or makes an observation about one of your posts, it’s great practice to be open-minded and respond appropriately.
Another way you can use social media is by asking for feedback from those who follow you online – this can help you improve on what works best for engaging with customers across different platforms like Facebook, Instagram, or Twitter as well as within each platform itself (for example: do people prefer seeing posts rather than videos?).
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Don’t be scared of negative comments.
Even though we all want positive interactions with our customers, sometimes we just aren’t going to get them—and that’s okay!
Remember, your audience is made up of real people who are invested in the success of your business. Give them a chance to let their voice be heard and respond to their concerns, whether it’s an issue that you can resolve or not.
If a customer has an issue with something you’ve done (or failed to do), addressing the concern directly can help build trust between them and your brand.
Also if they don’t like what they see on social media, chances are other customers will have similar complaints—so hearing them out may give you some ideas for improvement!
Don’t just post about your business; post about your industry, too.
Posting about your own company is one thing, but don’t forget to share content from other sources in the same field. This will help show that you are a thought leader in the industry and not just an advertiser who only wants to sell products or services.
It’s also important to remember that it’s not all about self-promotion when it comes to social media marketing! You can still engage with your followers by sharing interesting articles or news related directly or indirectly back them (as long as they link back).
Share behind-the-scenes content.
Sharing personal information about your company is a great way to connect with your audience and make them feel like they’re part of something special.
You can build trust with customers and followers by showing what it’s like behind the scenes at your company. This will also help you stand out from other companies in your industry who don’t share this kind of content.
- Share videos or photos that show how you work, such as:
- How employees work together to get projects done
An employee sharing their story on why they enjoy working at the company or why they are good at what they do (this could be someone who works in sales, marketing or one of many other departments) - Customers sharing how happy they are with their purchases from the company.
Share customer stories and use user-generated content (UGC).
Sharing customer stories is another great way to engage with your audience. And there are many things you can do with this content, such as
- Sharing customer reviews or testimonials.
- Sharing videos and photos of customers in action (e.g. at trade shows).
- Asking current customers questions about their experience with your brand or product and sharing their answers on social media.
UGC is very effective in engaging with people who don’t know you all that well yet. Users may find it easier to relate to UGC than brand-generated content because it’s more casual and personal than something that came from an official source (like a company blog).
That’s it! We hope these tips are helpful and set you up for social media success!
