An easily searchable website that helps convert visitors into leads is essential for expanding your HVAC business online if you are into this business. While you may be engaging in techniques that can help you be discovered, likely, you haven’t done anything to improve your website’s visit-to-lead ratio. Here are eight effective ways to make your webpage gain success by giving it a conversion-driven design.
- Make it mobile-friendly
In 2018, more than fifty percent of searches for both residential and commercial HVAC services were conducted on a mobile device. Mobile device usage has increased in recent years. It indicates that we must give importance to the look of a website on mobile devices just as much as on desktop computers. The navigation must be easy, the font must be large enough to read, and there must be a call button. Ensure that your website is mobile-friendly, or you risk losing leads.
- Provide an abundance of interesting and informative content
The top HVAC websites give the user all the information essential to make an informed service decision. Blog entries, frequently asked questions page, and testimonials all give users the knowledge they need to select your firm for their heating and cooling needs. Freshness is a minor ranking factor, so you can’t simply create a few blog entries and call it a day; you must constantly create and update the content of your home services websites.
- Develop a distinct visual hierarchy
Visual hierarchy logically steers visitors’ mental processes to the required information. Combine this with a contact form or targeted calls to action, and you have a great combo.
- Include contact details prominently in the header
Including your contact details in the header lets you maintain its prominence. This demonstrates that you are prepared to answer questions and book service over the phone. Adding a fixed header ensures that the phone number is always visible to the visitor.
- Establish your credibility via reviews and awards
Convey to the visitors how you handle your consumers. By demonstrating the quality of your business, reviews express authority, and 84 percent of buyers believe them as much as personal recommendations. Excellent testimonials highlight your offers and advantages. Nonetheless, 85 percent of consumers do not believe reviews older than three months; therefore, you must build a method for consistently generating new evaluations.
- Implement a chatbot
People are anxious, and more than six out of ten U.S. consumers think a digital self-service tool is their preferred method for straightforward inquiries. Chatbot has a customer satisfaction percentage of 73% and can reduce customer care expenses by 30%.
- Add videos to increase the transparency of your business
Your company should be transparent. Allow the user to see your technicians and executives. In the end, these are the individuals who will be coming to their homes to provide services. Create videos that demonstrate how your products or services operate. Create “team introduction” videos. Options are limitless.
- Ensure its safety
Approximately 82% of users will not visit an unprotected website, and as of 2019, most of the Google search results are HTTPS. Provide prospective customers with a sense of security by acquiring an SSL certificate.
By implementing these strategies, you can have a user-friendly website that will help you to gain more customers.