Throughout this guide, we will look into various options for social media sites that are useful for your marketing needs. You will look at many points relating to the multiple social media sites to consider what is effective. Here’s a step-by-step guide on how to optimize a WordPress site.
1. Look at the main goals you have for a social media campaign
Decide why you are choosing social media in the first place. Maybe you want people to be more aware of your brand. Perhaps you are just trying to get more leads. Perhaps you might be trying to get people to download an app or reach your physical place of business.
2. Consider the target audience you are trying to reach
Every social media site has its own specific audience. LinkedIn has a great platform that is popular among professionals, preferably those who earn good wages. Instagram is useful for younger people and is prominent among today’s millennials.
3. Look at how often people might interact with social media sites.
All social media sites have different standards of how often people interact with them. Facebook, Twitter, and Instagram are the most popular places where people are more likely to check every day or every other day. Meanwhile, Pinterest and Linkedln are places where people will check on their feeds three to five times a week although some might do that more often.
4. Review what your competitors are doing
Your competition will more than likely be on social media already or contemplating doing so in the future. Whatever the case might be, you have to look at what your competitors are doing
5. Look at the format of your content.
All social media sites have standards for how the content is posted. YouTube obviously focuses on videos while Instagram is about pictures. Twitter is for smaller messages while Facebook and Linkedln allow more details about what you want to post.
This book includes details on all the individual sites for online marketing. Look at these points to get ideas on what works best for your social media needs. Discover how to use these places and understand the types of audiences that you could contact, also the positive aspects and pitfalls of a website.