Beyond the Hype The Impact of Design on Web3 Project Success
We are now looking at a new generation of the internet with the improvement of technology and the introduction of decentralized technologies. Web3, as this new age of the internet is termed, offers new blockchain technology, decentralized applications, and more.
But don’t worry, this does not mean your regular internet activities are going to go extinct any time soon, if anything, it will be improved. But as with the introduction of anything new, you need to look into why it was needed and how it evolved.
Let’s look into the changes that were integrated into the new age of the internet, specifically, what a Web3 design agency specializes in – Design.
Table of Contents
Design Aspects of the Conventional Internet
Designs Making or Breaking Your WEB3 Project
2.1 User Experience and Accessibility
2.2 Branding
2.3 Trust and Security
2.4 Onboarding
2.5 Community Engagement
Summary
Design Aspects of the Conventional Internet
In the early days of the internet, which our parents are more familiar with, the websites were static with limited user activity. Design was never at the forefront of these websites and we would be bombarded with paragraphs and paragraphs of text with no multimedia in between or the possibility to engage with the content through comments or such.
Then with the advent of social media, website design could no longer be neglected. Everyone’s social media pages are personalized to give you a sense of identity, and you get to interact with the website as well as other users on it. It is not just for aesthetics but helps with the overall user experience of navigating the site.
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This is the first look into how design takes the main focus along with user participation. There is user-generated content, and the use of high-resolution graphics to keep you hooked. Websites are also no longer limited to big screens, and your site needs to seamlessly adapt to any screen size.
Designs Making or Breaking Your Web 3 Project
Web 3.0 is the internet of the future. This is where we start moving away from company-owned internet platforms to platforms owned by your average communities of people.
Despite all the doubts about AI technology and blockchain, one thing is for sure, you will get to explore more content than ever before. With this increase in content, it is necessary to stand out, which can be done with design. We would advise you to look up a Web3 design agency to ensure that your platform does not miss out on attracting consumers due to bad website designs.
Let’s discuss how design can make or break your Web3 Projects.
User Experience and Accessibility
This is the most common need for better designs for your Web3 projects. Intuitive website designs enhance user experience and make it easy to navigate from the very first visit. All the information and features should be laid out in a manner that is accessible to a broad range of users with disabilities like color blindness, reading impairments, and more
Branding
As discussed earlier, user-generated content is on the rise, so personalised content visuals should be too. Your platform needs to stand out and be unique from everything else in the market to be remembered. There is a psychology behind the color palettes used on different sites, which you need to keep in mind when you get in touch with any 211Trust and Security
Have you ever visited a site and been sketched out by the content and lack of security information? This is a big concern of Web 3.0 projects, as you need users to trust the new blockchain technology being introduced. Get in touch with a Crypto Design Agency to look into how you can display relevant security features effectively, and relay data protection measures in simple terms.
Onboarding
Getting users to sign up is another issue you can tackle by making the registration process simple. To be safe, you can also include a small tutorial on the platform to help and this is sure to increase your retention rates.
Community Engagement
Make sure to include options for feedback and comments. This creates a sense of community among users and is sure to contribute to the success of your project.
Final Words
Visualizing complex data should be the main focus for Web3 projects. The impact of design cannot be overlooked, as the need to create a sense of trust as well as design a user experience that cannot be matched. To attract new users, contacting a Web3 design agency and a web3 marketing agency is a must and we recommend starting looking at the market for end-to-end solutions for the same.