Business

The Stories Behind Famous Car Logos

The very best car logos speak to the brand’s personality and character. A strong garage logo for a business can ensure that an organization’s branding is unified in all marketing communications and across multiple channels. These eight well-known companies serve as excellent examples of how a well-designed logo can form an enduring part of a company’s branded identity.

Learn about some famous car logos

With so many car brands, it’s easy to take their logos for granted. But each of these industrial vehicle logos has a story behind them, and some are more interesting than you’d think. There is a huge effort from logo designers who make this happen. Logo designers make these logos by their imaginations. Here are some stories of famous cars logo

The Jeep Logo

The Jeep logo, however, has been around since 1941. This logo is a 7-slot grille that resembles the brand’s first vehicle. The design was patterned after Ford and Willys-Overland vehicles during the 1940s.

In the 1950s, the grille was replaced with a square shape similar to what you see in today’s Jeep logo. This new maintenance services logo remained unchanged until 1983 when Chrysler Corporation acquired American Motors Corporation (AMC). AMC was the owner of Jeep at that time. Chrysler Corporation replaced the “American Motors” label on top of the Jeep logo with just “Jeep” to make it look more prominent and transparent.

In 1986, Chrysler introduced a new corporate Pentastar symbol replacing its previous one. This symbol represents quality and strength. It was also used as background for all car logos, including the Jeep brand.

The Alfa Romeo Logo

The Alfa Romeo logo is the image of a red cross on a white background. This symbol is thought to represent Milan, the northern Italian city where the company was formed and still operates, in one of two ways.

One theory says that the four sections of the cross represent the four houses of the Visconti family in Milan. The blue ring around it represents the city walls that defined Milan as an independent commune during medieval times. Another explanation says that it’s just part of a coat-of-arms belonging to one of these families. The green snake eating a man on the shield stands for eternal life and energy (thanks, green snake!), while this red cross symbolizes military strength and honour.

The Audi Logo

The Audi logo is one of the most recognizable car logos globally. The four rings that make it up can be traced back to 1932, when four independent car companies merged: Audi, DKW, Horch, and Wanderer. Audi’s ring was white; DKW’s was red; Horch’s yellow; and Wanderer’s blue. The four joined together to form the modern mechanic logo we recognize today. According to legend, logo designer Franz Fikentscher intentionally left a gap between the circles to represent their joining as a company rather than a union. However, although this symbol was used as early as 1958 on an advertising poster for Auto Union—a united version of these four companies—it didn’t become the official logo until later in Audi’s history.

The BMW Logo

The story of BMW, or Bayerische Motoren Werke, begins in 1922 with an aeronautical engineer named Max Friz. He was born in Austria and moved to Germany to work for Rapp Motors, a company that built aircraft engines. After Rapp closed down, Max went on to build his engines for other companies like Austro-Daimler and Dornier-Flugzeugwerke AG. His first engine design included four cylinders and a high-speed centrifugal compressor for supercharging (a method of compressing air by rotating it at high speeds). It was so successful that he soon joined forces with Camillo Castiglioni and Franz Josef Popp to create the Bayerische Flugzeugwerke (BFW), which built planes designed by Max.

In 1917, BFW merged with two other companies: Otto Werke and Rapp Motorenwerke, forming BMW. They initially produced aeroplane engines under the name of BMW until the Treaty of Versailles banned Germany from making aircraft after World War I. While they continued making engines for other companies, they decided they needed another product line to survive as a business.

The Ferrari Logo

The Ferrari logo is one of the world’s most recognized, so its origins should be steeped in legend. The man behind the iconic prancing horse, Francesco Baracca, was an Italian World War I pilot; he flew a red plane with a prancing horse painted on its side and claimed to have shot down 34 enemy planes before being killed at the age of 29.

Enzo Ferrari was another Italian WWI pilot who decided to start racing cars after his service. He met Countess Paolina, Francesco Baracca’s mother, who asked him to use her son’s symbol on his cars for luck. Enzo Ferrari adopted the prancing horse and the red background (which symbolized Italy) onto his cars’ most prominent place: their shields.

The Fiat Logo

You’ve probably seen the familiar Fiat logo, with its yellow background and blue letters. This logo has been in use since 1968, but it’s not the only design the company has ever used. Fiat’s first logo was a diamond—a graphic representation of its name, an acronym for “Fabbrica Italiana Automobili Torino”. Until 1906, the company adopted a font-based design for its logo. They decided to write out their company’s full name on their cars’ hoods; they shortened this to just “FIAT” over time. As their manufacturing process became more streamlined and efficient, they simplified their Car Garage logo into a straightforward font-based design that bears at least a passing resemblance to today’s version of the iconic FIAT symbol.

The Ford Logo

The first Ford logo was produced soon after the company was founded in 1903—within its first year. The simple design featured an oval with two lines on either side, and it was a straightforward representation of the name itself: “Ford.”

Henry Ford’s father, William Ford, had been born in Ireland, so when his son began his namesake car company years later in Detroit, the elder Ford lent a hand. He provided his family crest for inspiration for the new company logo. The current blue and white colour scheme come from this original design; many details have changed since then, but not that fundamental combination of colours.

The Jaguar Logo

The logo of Jaguar is a leap of a jaguar. It was created by the car designer and founder Sir William Lyons. The logo has gone through many changes over the years, but it has always stayed true to its roots: A leaping jaguar leaping through the air (though, to be fair, you’ll notice that it’s usually either rearing up or pouncing, which may make the name misleading). One thing that helps make this car so recognizable is its unique logo design, but what inspired this emblem in the first place?

The history of Jaguar dates back almost 80 years, when car designer and founder Sir William Lyons came up with the idea for a sleek sports car. The company started as Swallow Sidecar Company in 1922 when he began designing sidecars for motorcycles at his garage workshop near Coventry, England. A few years later, he changed their name from Swallow Sidecars to SS Cars Ltd and began producing automobiles instead just sidecars. In 1945 Curtiss-Wright Corporation bought control over SS Cars and then again sold out all assets back to SSC owners in 1949; they changed their name once more into Jaguar cars Ltd because they believed that their new lineup would need some fresh branding and identity, which will help them sell more vehicles around the world.

Conclusion

Some people believe that automotive logos should be rationalized, but no one can deny the effect logos have on the public, the dealerships, and consumers. These companies were able to differentiate themselves with a better logo. New technology today offers solutions that allow effective, high-quality design with relatively simple means and a low budget, which will probably set new standards in the automotive industry.

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